The Privacy Battle Goes Mobile

While the privacy battles continue, there is a new arena: the automobile. The top marketing officer for Ford Motors recently stated, “We have GPS in your car, so we know what you're doing. By the way, we don’t supply that data to anyone.” This of course, sparked a firestorm of controversy bringing much needed attention to the subject. Alisa Priddle from the Detroit Free Press wrote an excellent article on the subject saying in part,

The technology that allows for such voracious data gathering can be used for good purposes. Knowing a car’s location can be lifesaving when it alerts emergency services to an accident. Police can track dangerous criminals.
But consumers don’t want their driving patterns sold to marketers, their vehicles’ speed fed to local law enforcement or be subject to arbitrary privacy invasions.

Click here to read the full article from Alisa. http://www.freep.com